A web page returned in the number one position for a search term is proven to receive 40% of click-through web site visits. And web site customers exist in direct correlation to the volume of targeted traffic to your site.

There is an exponential drop in web site visits for the number 2 position - 12%, all the way down to the last position of the fist page which research shows receives less than three percent. 99.9% of web pages never make it to the first page and their lack of ranking means they effectively do not participate in the vast online marketplace of organic Google searches.  The GUIDE focuses on Google because it has 65% of all search engine market share, followed by Yahoo (19%), and Bing (9%). However, although Yahoo! and Bing have different ranking algorithms, ranking high in Google inevitably results in high Yahoo! and Bing rankings, if your site is in their index, as well.

To attract business through Google searches, ranking high, and with the most profitable and highest volume search terms possible, is imperative. As customers turn more exclusively to the web for their needs, effective web presence becomes critical to any successful and sustainable business model.

HOW your web site ranks in search return positions is not an accident. Google's search engine algorithm is ever evolving and complex, but basically will return the highest rank positions to sites it determines to be the most relevant and authoritative to the search phrase entered.

On-Page Optimization.

Google's search engine algorithm determines the relevance of your web site to a strategic search term searched through many factors exiting on your web site, including, but not limited to the name of your url, and the keyword phrase's existence properly encoded throughout your web page with appropriate density (naturally reading repetition), as well as the existence and density of latent semantic indexing throughout your site.

Off-Page Optimization.

Google's search engine algorithm determines the authority of your site through several factors, the most important being the safe number and quality of links to your site from other sites (called backlinks).

WHAT the GUIDE does is first teach you to research the keyword search terms relevant to your business that have the highest search volume and the highest online commercial intent, with the least competition from other websites, to determine the most strategic search terms to optimize for your site.

Next, the GUIDE teaches you to optimize your website for the most profitable strategic search terms by 1) making advantageous on-page coding and data architetcual changes to your web site to optimize the relevancy of the strategic search phrase to Google's algorithm; and 2) develop and implement an ongoing, sustained campaign to build safe high value and high volume backlinks to your site until your site is recognized by Google's search algorithm as more authoritative than other competing web pages relevant to your strategic search terms.  When you achieve this, your site ranks higher when browsers enter your strategic search term in a Google search..

WHEN will you see results? Your website will improve its ranking every time Google sends its robot to crawl your site, and sites that link to yours, which it does with trillions of web pages in its index in frequencies determined by your site's authority and content updates. A web site may be designed to be crawled a couple of times a month.

As Google favorably notices your page's new higher relevancy and authority as compared to other sites, your web page moves up in position. As long as the relevancy and authoritative gains overcome, and then out pace competing web pages, you will continue to move into higher rank positions, until you displace the very top search engine ranking positions, and benefit from increased traffic and sales.